CDP vendor Segment has released its previously-announced Personas feature, which builds unified, real-time customer profiles including computed values and makes them available to external systems via exports and API access. Segment had previously loaded, stored, and shared customer data but hadn’t automatically created unified profiles.

Sticking with small business marketing, eRelevance has added a lead follow-up service. eRelevance runs marketing campaigns for its clients, rather than selling tools to do it for themselves. Their 1,200 clients are concentrated in the cosmetic surgery industry but they have larger ambitions.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.