Tealium Expands GDPR Support
Today is Tealium’s turn to announce GDPR enhancements. They’ve extended their already-extensive privacy and consent management tools with multi-language support, more customization, and consent logging.
Today is Tealium’s turn to announce GDPR enhancements. They’ve extended their already-extensive privacy and consent management tools with multi-language support, more customization, and consent logging.
CDP vendor Segment has released its previously-announced Personas feature, which builds unified, real-time customer profiles including computed values and makes them available to external systems via exports and API access. Segment had previously loaded, stored, and shared customer data but hadn’t automatically created unified profiles.
Sticking with small business marketing, eRelevance has added a lead follow-up service. eRelevance runs marketing campaigns for its clients, rather than selling tools to do it for themselves. Their 1,200 clients are concentrated in the cosmetic surgery industry but they have larger ambitions.
A cookieless DMP? Sounds crazy, no? Yet here is our little village of…oh wait, sorry. Too much musical theater. What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics. This lets publishers charge more for impressions that are not tied to addressable individuals. Radical!