CDP vendor Segment has released its previously-announced Personas feature, which builds unified, real-time customer profiles including computed values and makes them available to external systems via exports and API access. Segment had previously loaded, stored, and shared customer data but hadn’t automatically created unified profiles.

Sticking with small business marketing, eRelevance has added a lead follow-up service. eRelevance runs marketing campaigns for its clients, rather than selling tools to do it for themselves. Their 1,200 clients are concentrated in the cosmetic surgery industry but they have larger ambitions.

Google will pay to carry stories from Canadian news outlets under an agreement announced yesterday.  Details are sparse but the process for compliance with government’s C-18 law has been simplified to meet some Google objections.  Meta, the only other firm required to make payments under the law, has not changed its decision to block reliable news.