Tealium announced general availability of its automated predictive feature, Predict ML, which it originally revealed last fall. The system can automatically build a model to predict any behavior tracked in the Tealium CDP. It also warns users if inadequate data is available to build a reliable model.
Lytics has launched Lytics View, a quick-start process that generates AI-based offer and product recommendations in as little as one week. Data is fed into the system by Lytics’ own Web site tag, avoiding the delays of conventional data integration. Of course, you’ll probably want to add other sources eventually and there’s still that pesky need to connect with customer-facing systems to deliver the recommendations.
You probably suspected as much, but this Calabrio study confirms that contact centers have largely switched to remote work and 72% of agents are happy with the switch. Less obvious: 72% of managers are satisfied with remote worker productivity. Slightly fewer (63%) expect the pandemic’s impact on customer service will be permanent.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.