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Tealium Releases Automated Predictive Models

Tealium announced general availability of its automated predictive feature, Predict ML, which it originally revealed last fall. The system can automatically build a model to predict any behavior tracked in the Tealium CDP. It also warns users if inadequate data is available to build a reliable model.

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https://www.lytics.com/newsroom/lytics-view-provides-marketers-important-customer-insights-and-recommended-actions-to-improve-business-performance-in-less-than-30-days

July 1, 2020

Lytics has launched Lytics View, a quick-start process that generates AI-based offer and product recommendations in as little as one week. Data is fed into the system by Lytics’ own Web site tag, avoiding the delays of conventional data integration. Of course, you’ll probably want to add other sources eventually and there’s still that pesky need to connect with customer-facing systems to deliver the recommendations.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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