Tech analysis firm Forrester has agreed to buy B2B advisory SiriusDecisions for $245 million. Forrester says the deal doubles its potential market by adding operational expertise to Forrester’s strategic consulting. Sirius is expected to add approximately $100 million revenue in 2019, giving the deal a 2.5x revenue multiple. It’s a ratio similar to Forrester’s own $820 million market capitalization on about $340 million revenue.

Facebook-owned Instagram did just announce they would remove “inauthentic” likes, follows and comments from accounts that use third party apps to create them.  But those were always in violation of Facebook rules, so this just reminds us that Facebook should have blocked them from the start. If you think no one was harmed, bear in mind that advertisers base spending decisions on those measures.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.