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Thunder Personalized Ad Platform Buys Adacus for AI-Powered Analytics

It seems that automated creative management is pretty darn popular. Thunder creates, targets, and optimizes personalized display and social ads. They recently bought Adacus, which does AI-based multi-touch attribution, cross-device identity matching, natural language processing for contextual personalization, product recommendations, and creative asset recommendations based on past performance.

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HubSpot Adds Artificial Intelligence from Motion AI and Human Intelligence from Scott Brinker

September 22, 2017

HubSpot announced its purchase of easy-to-use chatbot builder Motion AI, the firm’s third AI acquisition this year after Kemvi (intelligence extraction) and Evolve App (dating advice…yes, really). The inbound marketing company also announced that marketing technology uber-guru Scott Brinker will be joining as Vice President of Platform Ecosystem, where he will encourage partners to build products for the HubSpot platform. Related: Brinker’s old firm, ion interactive, was just purchased by ScribbleLive.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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