Thunderhead Adds AI-Based Intent Clusters

Journey orchestration engine Thunderhead is resold by Salesforce but remains an independent company. They’ve just announced Intent Analyzer, which uses AI to analyze customer-level behaviors and find useful clusters. Thunderhead builds a unified customer database but positions itself as a digital transformation tool, not a CDP.

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Most Consumers Will Trade Privacy for Discounts: Blis Study

January 24, 2019

Smartphones also raise privacy issues, especially regarding location data. This study from location tech vendor Blis takes a good look at consumer attitudes. Like other studies, it finds about one-third of consumers don’t want to share their data at all and the rest are mostly will trade it for discounts or similar benefits, often at a very low price. For example: 70% would let Amazon see their shopping history on competitive sites in return for a discounted shopping cart.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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