I could finish with any of several surveys showing that consumers are concerned about privacy, but even Jamie in our Department of the Obvious feels everybody knows that. So instead let’s mention that ViewN, a tiny CDP vendor in Miami, has purchased Bimotics, an equally tiny company that offers data assembly tool for the Google Cloud Platform. It appears that both firms were already run by the same people.
Here’s a sign of the times: SECURITI.ai positioned itself as a privacy vendor instead of an AI vendor when it could have chosen either one. They just raised a $50 million Series B for a collection of tools that uses AI to automatically find personal data in a company’s systems, track consent, and fulfill data access requests. The company has also just launched freemium and self-service portals.
Surely it’s no longer cool to sell companies location history that they can tie to individual records? Au contraire. Location data vendor Factual recently announced a product that does exactly that, matching on devices. The company promises that all data is acquired with proper consent or was acquired before current consent rules such as CCPA took effect.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.