Let’s stay positive. USA TODAY is joining Reuters, Associated Press, Agence France-Press, and others in Facebook’s third-party fact checking program, which flags misleading content on Facebook and Instagram. Of course, there’s no reason to believe Facebook will actually block false content but we’re trying to stay positive, remember?
Adobe has announced that Marketo users will be able to access content stored in its Adobe Experience Manager digital asset manager. I wouldn’t ordinarily report such a simple integration, especially when both products are owned by the same company. But we’ve been starved for news you find interesting, Dear Reader, and you do like articles about Adobe.
Connected TV is delivered outside of standard cable networks, while linear TV is scheduled programming within those networks. Now that we’ve clarified that, we’ll report that AT&T’s Xandr has added a self-service tool that lets media buyers select a single audience across linear TV networks reaching 76% of U.S. households. This avoids duplicate exposures.
YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.