Customer engagement vendor Usermind has raised a $23.5 million Series C funding. Usermind assembles a unified customer profile by reading data directly from source systems, although it does keep a persistent copy of some portions. That puts it right on the border of CDP-land. It uses the data to orchestrate customer journeys.
Advertising audience compiler Eyeota has completed a $12.5 million in Series B funding. Eyeota manages 3.5 billion audience profiles from around the world. The company’s total funding is $20.5 million.
In fact, Facebook may be less dangerous than the others precisely because Facebook is so obvious about what they’re doing.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.