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V12 Launches “CDP Solution” Including Third Party Data and Services

Marketing data and services vendor V12 has launched an “integrated CDP solution” that combines first and third party data, multi-channel integration, automated emails, and analytics. V12 can populate the system with its own third party data, a feature that’s recently started to showing up in more CDPs. Offerings include marketing execution and services, which may place the system beyond the CDP Institute’s definition of CDP as “packaged software”.

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Security Firm Shows Second-Hand Amazon Echo Could Spy on Buyers

September 24, 2018

Sorry to rain on the parade, but we also have a report that security researchers have shown a second-hand Amazon Echo can spy on people. This is so not surprising that we almost handed it over to our Department of the Obvious. Better news: the California legislature has passed a law setting security regulations for Internet of Things devices. This Digital Trends article says the law leaves much to be desired. But it’s a start.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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