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V12 Launches “CDP Solution” Including Third Party Data and Services

Marketing data and services vendor V12 has launched an “integrated CDP solution” that combines first and third party data, multi-channel integration, automated emails, and analytics. V12 can populate the system with its own third party data, a feature that’s recently started to showing up in more CDPs. Offerings include marketing execution and services, which may place the system beyond the CDP Institute’s definition of CDP as “packaged software”.

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Security Firm Shows Second-Hand Amazon Echo Could Spy on Buyers

September 24, 2018

Sorry to rain on the parade, but we also have a report that security researchers have shown a second-hand Amazon Echo can spy on people. This is so not surprising that we almost handed it over to our Department of the Obvious. Better news: the California legislature has passed a law setting security regulations for Internet of Things devices. This Digital Trends article says the law leaves much to be desired. But it’s a start.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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