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Visual IQ Launches Agency Alliance Program

Visual IQ ingests Web and offline audiences, builds individual-level contact histories, and uses them for marketing attribution and media optimization.  It announced that four marketing agencies (360i, KBS, MullenLowe Mediahub and The Media Kitchen) have become its first certified alliance partners.  The system can generate optimized media plans but not individual-level segments.

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Information Vendor Neustar Sold to Private Investors at $2.9 Billion Value

December 14, 2016

Neustar leveraged a business in telephone number management to become a major identity and marketing data provider. The company announced it will be acquired by a private investment group for $33.50 per share in cash, a value of approximately $2.9 billion. Private equity has recently been the buyer of choice for marketing technology firms, as public markets reduce their valuations and strategic buyers seem to be satisfied with their current holdings.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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