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Voice Appliances May Replace Screen Time

One reason media time might decline is the growth of alternative interfaces, notably voice devices like Amazon Alexa. A study by the Walker Sands marketing agency found that 24% of consumers currently own a voice controlled device, 19% have already made a purchase through a voice device, and 33% are likely to make such a purchase in the next year. Meanwhile, National Public Media found that 65% of smart speaker owners wouldn’t go back to life without one. (They also found that one-third of non-owners fear the government would listen in on them.) On the other hand, even the latest conveniences may no longer be enough to sell new tech: behavior measurement company Verto Analytics found that phone-based personal assistant like Apple Siri are slowly falling in popularity, except for navigation and mapping apps. They also found the most avid users of personal assistant apps are 52 year old women, which the report delicately describes as “a demographic population that traditionally falls outside of the expected early adopter user base.”

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ChannelTech Firms Zift Solutions and Relayware Agree to Merge

July 13, 2017

Did you also know that “ChannelTech” is the latest industry mashword?  Not really, since I just made it up.  I also made up “mashword”, which sounds less pretentious than “portmanteau”.  The non-fake news is that Zift Solutions and Relayware, which both help companies market through channel partners, have just announced a merger.  ChannelTech is interesting because it’s a parallel universe to martech that’s unfamiliar to most direct-to-customer marketers.  Parallel universes are interesting because they often contain ideas worth borrowing.  Feel free to call them “borrideas”.  You’re welcome.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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