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Voice Changes Everything: Invoca Study

Voice-based devices get plenty of attention but I still don’t think people recognize how entirely they will change the world in general (the walls will literally be listening) and marketing in particular (no more visual advertising). This report from Invoca covers some of the territory, finding that 20% of searches are already done by voice, 61% of people will listen to voice ads, and 73% of voice assistant owners have already bought something through it. Can you hear me now?

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People and Process Outrank Technology as Barriers to Data-Driven Success: NewVantage Partners

January 9, 2018

Finally, we have views on “big data” from senior data and analytics executives polled by NewVantage Partners. Their top objective for big data and AI investments was analytics – no surprise given the audience – although customer experience did rank second, ahead of lower costs, innovation, and speed to market. More important: by far the biggest challenges to being data-driven were people (49%) and process (32%). Just 19% cited technology. Most surveys give a similar answer but it’s still easy to forget.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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