YouSpace Interactive Display Watches the Watchers

YouSpace’s Total Experience Kit watches what happens in front of a digital display and reacts. It can monitor people near a display, recognize human body shapes and actions including touch-free instructions, and display different contents based on the situation. Users set the rules, or so they like to think. The system will be released by the end of this year.

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iHeartMedia Buys Stuff Media to Grow Its Podcast Business

September 18, 2018

Podcasts have been hailed as an emerging media channel recently. If you’re drinking that Kool-Aid, you’ll be interested that leading podcast publisher Stuff Media was just purchased by struggling radio, outdoor, and entertainment giant iHeartMedia, which already has a large podcast publishing and distribution operation. By “struggling”, I mean iHeartMedia filed for Chapter 11 bankruptcy last March.

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Advocado Synchs Keyword Bids with TV Ads

September 14, 2018

Advocado has launched MicroMoment+, which automatically raises Google ad keyword bids for a few minutes after a TV ad is broadcast. Sounds crazy but a pilot study found a 98% increase in click-through. The system can also tie phone calls back to specific ads and includes prebuilt integration with Salesforce, HubSpot, Google Ads, Facebook, Bing ads, Microsoft Dynamics365, Zoho and Google Analytics. Advocado recently merged with Traaqr, which provides small businesses with online-to-phone conversion tracking.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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