YouSpace’s Total Experience Kit watches what happens in front of a digital display and reacts. It can monitor people near a display, recognize human body shapes and actions including touch-free instructions, and display different contents based on the situation. Users set the rules, or so they like to think. The system will be released by the end of this year.
Podcasts have been hailed as an emerging media channel recently. If you’re drinking that Kool-Aid, you’ll be interested that leading podcast publisher Stuff Media was just purchased by struggling radio, outdoor, and entertainment giant iHeartMedia, which already has a large podcast publishing and distribution operation. By “struggling”, I mean iHeartMedia filed for Chapter 11 bankruptcy last March.
Advocado has launched MicroMoment+, which automatically raises Google ad keyword bids for a few minutes after a TV ad is broadcast. Sounds crazy but a pilot study found a 98% increase in click-through. The system can also tie phone calls back to specific ads and includes prebuilt integration with Salesforce, HubSpot, Google Ads, Facebook, Bing ads, Microsoft Dynamics365, Zoho and Google Analytics. Advocado recently merged with Traaqr, which provides small businesses with online-to-phone conversion tracking.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.