Zoom Acquires Keybase for Encryption

Now that Zoom meetings are part of almost everyone’s life, you may care what Zoom the company is up to. Which is, they just bought message encryption vendor Keybase and will start offering end-to-end encryption on paid accounts. They also made promised not to listen in on customer meetings or to enable decryption by government agencies, in case you thought they might.

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Programmatic Ad Supply Chain is Impenetrably Complex: ISBA and PwC Study

May 8, 2020

Finally, UK ad trade group ISBA and PwC have conclusively proven that adtech is a hot mess. After two years of work, PwC media experts and data scientists could only map 12% of 267 programmatic million impressions from advertisers to publishers and couldn’t account for 15% of total spend. They did find that publishers receive just half the money paid by advertisers. Brilliantly illustrating the obvious, they conclude “this supply chain complexity seems unlikely to be consistently in the best interests of market participants.”

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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