Just 23% of companies put marketing fully in charge of martech, according to this Forrester study sponsored by Simon Data. Perhaps related: while more than 80% rate their martech tools as effective, an even higher 90% face challenges in using martech to meet business goals. All very interesting.
As Monty Python never quite said, the thing companies buy apart from martech is more martech. Or so hopes Sitecore, which just extended its martech shopping spree by buying email and marketing automation platform Moosend. The deal complements Sitecore’s recent purchase of the Boxever CDP and e-commerce experience platform Four51.
Private investment firms Clearlake Capital and TA Associates are also in a buying mood: just two weeks after purchasing data quality vendor Precisely, they’ve financed its purchase of data governance firm Infogix. In case you forgot: Precisely is the name adopted last June by Syncsort, which had acquired Pitney Bowes’ data software business the preceding December. Don’t worry; this won’t be on the quiz.
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