Let’s focus on B2B marketing today. We have a very interesting report on Request for Proposal (RFP) management from Loopio. Are you surprised that RFPs account for 27% of software sales revenue vs 41% across all industries? More here on RFP challenges, timelines, and the age-old question: How many SMEs does it take to answer an RFP?
While RFPs have been around forever, Account-Based Marketing (ABM) still seems new even though this report from the ABM Leadership Alliance says it was pioneered in the early 2000s. The chief finding is that ABM success is clear and adoption is growing. No surprise there.
It’s also no surprise that a Vidyard study finds 93% of B2B marketers consider video at least somewhat valuable. More surprising: just 28% of respondents say their videos are very effective. The authors at Heinz Marketing have provided lots of practical advice for making things better. Worth a look.
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