Five CDP vendors made the ever-entertaining Deloitte Tech Fast 500 North America list, revealed last week: mParticle (1752% growth), Lytics (1565% growth), Segment (313% growth), Reltio (311% growth), Tealium (210% growth). Figures are self-reported three-year revenue growth rates.
As third party data becomes less available to advertisers, ad personalization vendor Jivox has launched a first-party data collection tool to help brands fill the gap. There’s no magic here: the solution can only collect data on visitors to a brand’s own site and relies on collecting consent or finding another legal basis to use it.
IntentData.io isn’t giving up on third party data quite yet. They’ve just announced a new intent data algorithm that combines custom category development with high-speed activation. No mention of privacy issues but you can bet they have an answer.
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