November 20, 2019

Salesforce Introduces Its Latest Iteration of CDP-Like Customer 360

Salesforce Introduces Its Latest Iteration of CDP-Like Customer 360

Salesforce

Salesforce has introduced immodestly-titled Customer 360 Truth – which looks to be a full-fledged CDP, although the words “customer data platform” do not appear in their description. Nor does an availability date.  Also announced: no-code customer data integration via Mulesoft, a Google Cloud connector for MuleSoft and an agreement to use Amazon Connect as Salesforce’s primary contact center offering

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Informatica to Expand Integration Services on Google Cloud Platform

PR Newswire

Dreamforce often inspires Salesforce competitors to make announcements of their own. Right on cue, Informatica said it will make its IICS integration platform and Enterprise Data Catalog available on Google Cloud Platform. Previews will start by the end of this year. Informatica already offers a variety of other data management services on Google Cloud.

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Amazon Web Services Adds Third-Party Data Exchange

Amazon

Amazon Web Services also has news: an AWS Data Exchange to streamline the process of finding and using third party data. I The program launches with more than 1,000 data products including sets from Reuters, Change Healthcare, Dun & Bradstreet, and Foursquare. Any personal data is properly anonymized, of course.

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