December 5, 2019

Lytics Offers Separate Modules for Data Assembly, Insight, and Messaging

Lytics Offers Separate Modules for Data Assembly, Insight, and Messaging

Lytics

We have several bits of CDP product news today, Dear Reader. Let’s start with an announcement that Lytics is repackaging their product so buyers can purchase data unification alone or in combination with insight and messaging functions.

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mParticle Releases Profile API

mParticle

mParticle is also shining a spotlight on core CDP capabilities, by adding a new Profile API that makes it easier to access customer data assembled by the system. The new API makes customer profiles available anywhere clients can make an HTTPS request.

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Amperity Adds Sandbox to Test Changes

Amperity

Amperity has added a sandbox feature that lets users replicate its data flows in a test environment. This makes it easier to build, test, deploy, and track changes outside of a client’s live systems.

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