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December 17, 2019

Episerver Buys Insite Software to Expand Its Digital Experience Platform

Episerver Buys Insite Software to Expand Its Digital Experience Platform

Episerver

The paralyzing complexity of today’s martech landscape has led investors to bet that marketers seek simplicity by buying all-in-one suites. At least, that’s how we read news that private equity-owned Episerver has bought B2B ecommerce firm Insite Software just one month after purchasing the idio recommendation engine. The deal comes just one week after Episerver competitor Acquia expanded its own footprint by buying the AgilOne CDP.

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Lytics Announces Tight Integration with Google Marketing Cloud

Lytics

Single-vendor suites weren’t supposed to be needed in a brave new world where integration of separate systems was so simple that “citizen developers” let their grandkids do it for fun on weekends. Apparently it’s harder than that. Hence we see announcements like this one that Lytics has integrated its CDP with the Google Marketing Cloud, making it easy to access Lytics data for segmentation, audience selection, Web analytics, and more.

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Informatica Updates Its CDP and Other Products

Informatica

The data management veterans at Informatica know a thing or two about integration. They’ve just launched a bunch of enhancements to their products, including new controls over privacy-governed data access, AI-based data mapping, and improvements to identity matching, segmentation, and dashboards within their CDP.

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