Data analytics vendor Sisense announced a funding round of over $100 million, bringing total investment to more than $274 million. Sisense isn’t exactly a martech firm but it’s certainly used by marketers to analyze their data. And, hey, we don’t get to write about deals this big very often.
Okay, enough daydreaming about what you’d do with $100 million. Back in reality, a university study found that 11.8% of UK Web sites are collecting consent in ways that meet GDPR requirements. The study also looked at the impact on consent rates of different configurations – providing guidance on what to do or what to avoid, depending on how you look at things.
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