We have a clutch of acquisition news today, Dear Reader. Dentsu Aegis Network’s Merkle agency alone accounts for two items: purchase of data services technology company 4Cite and of B2B marketing consultancy Digital Pi. 4Cite is especially interesting, since it aggregates first party information for its retail clients to understand customer intent and improve identity resolution. It’s another way to compensate for the expected demise of third party cookies.
Web services giant GoDaddy just bought Over, which offers a smart phone app for small businesses to create social media content, email campaigns, and Web sites. The company says that Over had more than one million active users who create more than 220,000 projects every day. Apparently small business owners are more interested in marketing than we thought.
Here’s an anti-acquisition: Antivirus software vendor Avast is shutting down its Jumpshot subsidiary, which was just revealed to be selling huge amounts of browsing data from Avast users. The data was technically anonymous and technically gathered with user consent, but new privacy attitudes now make Jumpshot’s practices harder to defend.
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