Salesforce has purchased CDP Evergage. But don’t get too excited, CDP fans: the company says its main goal is to beef up its real time interaction management and personalization capabilities. See this David Raab blog post for deeper analysis.
The CDP industry grew a healthy 19% in the second half of 2019 but acquisitions, new funding, and asset sales all signal creeping consolidation, according to the CDP Institute’s latest Industry Update. We could tell you more but surely you’d rather read every precious word for yourself.
Now that you’re in the mood to read industry reports, here’s one about privacy and security funding. Crunchbase reports nearly $10 billion was invested in the industry in 2019, a relatively modest 11% increase over 2018, which itself was up 44% over 2017. Yes, this is a big industry.
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