October 13, 2016

LiveRamp Introduces IdentityLink, mParticle CDP Raises $17.5 Million, LeadMD Offers Marketing Maturity Benchmark

LiveRamp Launches IdentityLink to Power People-Based Marketing for Brands

PR Newswire

LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of LiveRamp IdentityLink. The solution will unify siloed data across offline and digital channels to power an omnichannel view of the consumer and expand the ability to execute people-based marketing initiatives by onboarding data across the digital ecosystem....

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mParticle Raises $17.5 Million In Series B Funding For Multi-Screen Customer Data Platform

PR Newswire

 mParticle, the multi-screen customer data platform, today announced that it has closed a Series B funding round of $17.5M led by new investor Bain Capital Ventures along with existing investor Social Capital. The company, on track to hit 4x its 2015 revenues in 2016, also announced the hiring of new sales leadership and the availability of new APIs to enable brands to do more with their data in the mobile era....

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The 2016 Marketing Maturity Benchmark Report


The 2016 Marketing Maturity Benchmark Report is an annualreport conducted by LeadMD that uses data to deliver abaseline for marketing automation best practices. Each year,LeadMD benchmarks over 2,000 companies, all of which are either preparing for marketing automation or are at stages ofmaturity with their chosen platform.,,,

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