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March 25, 2020

Movable Ink Adds Mobile App Support

Movable Ink Adds Mobile App Support

PR Web

Look, we’re as concerned about coronavirus as anyone. But apart from our sock puppet videocast, we think our best contribution is to keep things as normal as possible. So we’ll cover normal news today, starting with extension to mobile of Movable Ink’s personalized message rendering platform. Content dynamically adjusts to location, individual data, and other variables.

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Arkose Labs Raises $22 Million to Fight Ad Fraud

Arkose Labs

And what could be more normal than ad fraud? Arkose Labs, which helps to prevent it, has raised a $22 million Series B. The system fights account takeover, fake accounts, scraping, spam and gift card abuse. Huzzah!

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Consumers Will Trade Ad Viewing for Free TV: Integral Ad Science Study

Integral Ad Science

Come to think of it, consumers liking free stuff may be the most normal thing of all. Sure enough, ad verification vendor Integral Ad Science has found that people are eager to swap paid video streaming services for free ones, even if they have to watch ads in return. Also included: a handy diagram that clarifies the often-confused relationships among Over The Top (OTT), Connected TV (CTV) and Smart TV.

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