Data compiler and identity graph vendor Zeotap has launched Customer Intelligence Platform, which lets companies build unified profiles with their own data, enhance these with Zeotap information, and activate the results across advertising channels in 14 global markets. The system supports online and offline sources.
Neustar, another identity resolution giant, has introduced two new services for compliance with the California Consumer Privacy Act (CCPA). Identity Verification for CCPA ensures that people making a data access request are really who they say they are. Identity Resolution for CCPA helps organizations link all data they have about each individual. Enforcement of CCPA is still set for July despite industry pressure for delay.
Mobile messaging platform Attentive has added $40 million to the Series C financing it announced in January, bringing the Series C to $110 million and total funding to $164 million. Life may not be normal but the economy hasn’t ground to a complete stop.
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