Seventy-eight percent of marketers expect to increase their spend on virtual events as a result of coronavirus, according to this NewsCred survey, while 27% expect to spend less on digital ads. My take: the focus is on telling stories, not pushing product. A whopping 87% said their entire marketing staff is working remotely.
Conferencing software is everyone’s new best friend and while Zoom gets most of the attention, BlueJeans has plenty of users too. They also have a new owner: Verizon just bought them for a reported $400 million. Remember a million years ago when we worried about net neutrality?
It’s easy to forget that not everyone is working from home. This Yahoo News/YouGov poll brings the class divide into sharp focus: 66% of people without household income over $100,000 are working from home compared with 18% with incomes under $50,000. The lowest income brackets are half as likely to have paid sick leave (31% vs 68%) and twice as likely to fear they’ll lose their job in the next month (36% vs 18%).
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