Raise your hand if you’ve started to eat chocolate chips straight from the bag. I thought so. Here’s the CDP newsletter equivalent of comfort food: a study from ecommerce platform Kibo finds that personalization works just great and more works even better. “Retailers with a marketing-led cross channel personalization strategy are most likely to earn ROI of 400% or more.” Yum.
Ad management platform TapClicks has purchased paid search analytics vendor AdStage. The deal is TapClicks’ fourth acquisition in the past year, part of a strategy to become a unified marketing platform. Whatever that is.
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