Title search:

May 4, 2020

CDP Use by Publishers Set to Reach 61%

CDP Use by Publishers Set to Reach 61%: CafeMedia Study


Data privacy rules will hurt small publishers more than big publishers, according to this CafeMedia study. Twice as many large publishers said they would replace cookies with a different anonymized ID (64% vs 32%) and more than twice as many said they would increase non-advertising revenue to replace ad revenue losses (55% vs 24%). Nearly half (44%) already sell first party data to outsiders. The study sees CDP use growing from 50% to 61% in the coming year and DMP use growing from 50% to 63%.

Read More

‘Do Not Sell’ Is Most Popular CCPA Request: DataGrail Report


Lost ad revenue primarily hurts publishers but nearly every company faces costs to comply with privacy regulations. Results from the first three months after the California Consumer Protection Act (CCPA) took effect in January show that companies can expect 100 to 190 requests to review, delete or not sell personal data per million customer records, DataGrail reports. Most January requests were for review and deletion but since then Do Not Sell has been by far the most common.

Read More

Josh.ai Raises $11 Million for Privacy-Safe Smart Home Devices


Just as you expected, privacy has become a luxury good. Smart home device maker Josh.ai has found that high-end buyers will pay extra for a privacy-safe alternative to voice-activated devices from Google and Amazon. Josh just raised an $11 million Series A.

Read More


Share: https://www.cdpinstitute.org/newsletter/Blog1161/05-04-20-CDP-Use-by-Publishers-Set-to-Reach-61

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use