May 5, 2020

ASAPP Raises $185 Million Series B for AI-Based Recommendations

ASAPP Raises $185 Million Series B for AI-Based Recommendations

ASAPP

ASAPP, which uses artificial intelligence to advise customer service and sales agents on what to say next, has raised a $185 million Series B, bringing total funding to $260 million. The system uses a combination of speech recognition, natural language processing, and machine learning. It’s a reminder that lots of money is spent on customer experience outside of martech.

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Advanced Video Ads Earn 3x Higher Engagement: Innovid Study

Innovid

You probably assume that advanced video ads are more effective than standard creative, but would you have guessed the engagement rate is 335% higher: 0.3% vs 1.3%? That’s what video ad platform Innovid found after analyzing hundreds of billions of impressions. Nearly half of advertisers used advanced methods including geo-targeting, sequential messaging, third party targeting, weather targeting, or cross-device targeting.

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Firefox Will Generate Email Aliases to Protect User Privacy

Mozilla

Mozilla is working on a Firefox extension that will generate unique aliases so users can hide their true email address when they fill out Web forms. The feature is similar to one that Apple announced last year. More evidence that privacy protecting technology is becoming more widely available.

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