About five percent of all Tweets come from bots, with a rate as high as 20% for trending hashtags like #COVID-19, according to a study from NortonLifeLock. Perhaps more interesting, they just released a free test version of a browser extension that can classify individual Tweets in your personal Twitter feed.
You’re never terribly interested in non-CDP data management technology, Dear Reader, but I still like to remind you occasionally that it exists. So here’s a random piece of news that data quality and governance vendor Infogix has upgraded its Data360® platform to validate the quality of streaming messages in Kafka and added a tool to visually research data assets.
You also have little interest in security or access management, but those are important too. So I’ll mention that access management vendor CyberArk is spending $70 million to buy Idaptive, which uses AI to identify questionable access requests.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.