All funding news today, Dear Reader. Top item is a $50 million Series D for AI-powered retail personalization vendor Bluecore, bringing its total raise to $113 million. Unlike BlueConic, BlueVenn, and Blueshift, Bluecore is not a CDP. They do have a rare pricing model based entirely on shared customer success.
Open source start-up RudderStack also isn’t quite a CDP. They gather event data and resolve identities, but then pass the results to other systems instead of storing them. They just raised a $5 million seed round.
Truthset has emerged from stealth with $4.75 million in seed funding. They plan to score the quality of data marketers purchase from other vendors, mostly by comparing information from different sources. Interesting concept but the value depends on how well they judge which sources to trust.
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