B2B CDP Leadspace is previewing a real-time data integration with Microsoft Dynamics 365 Customer Insights, which is Microsoft’s own CDP. The connector should be generally available later this summer. Yes, it’s confusing, but it’s increasingly common for a data-gathering CDP like Leadspace to feed an analytical CDP like Customer Insights.
On the B2C side, marketing platform MessageGears announced a $12 million funding, bringing its total raise to $18 million. MessageGears provides segmentation, campaign, and messaging functions but connects to external databases rather the building its own CDP.
Marketers already wrestling with COVID-19 messaging now face new choices related to racial inequality and police violence. This Morning Consult poll finds most people want companies to make an official statement about protests, although support for protestors or police was less popular than helping businesses recover from looting. Preferences split sharply between white and black Americans and to a much lesser extent between older and younger groups.
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