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June 15, 2020

Three in Four Marketers Expect to Attend In-Person Events Again

Three in Four Marketers Expect to Attend In-Person Events Again: The 614 Group Research

The 614 Group

No one really knows what the post-COVID-19 world will look like, but everybody has an opinion. Let’s look at some today. We’ll start with this survey of marketers from The 614 Group, which found that just 19% expected in-person conferences will reach their pre-pandemic levels but 76% said they personally expect to attend. I’d interpret that to mean attendance is more likely than it seems. More here on what people miss most about their office (hint: it’s not their boss).

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Half of Retail Execs Expect Future Consumers Will Only Shop Online: Cambridge Retail Advisors Study

Cambridge Retail Advisors

Retail and restaurant companies have been hit hardest by lock-downs, so it might not be surprising that 83% of C-level executives told Cambridge Retail Advisors that their industries will be changed forever. Just 65% plan to reopen all their locations and 53% feel most consumers will exclusively shop online with in-store (BOPIS) or at-curb pickup (BOPAC).

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U.S. Companies Prioritize Cost Savings over Revenue Growth in Digital Transformation: Telstra Survey


Other industries haven’t been as severely disrupted as retail, so it makes sense that under two-thirds of senior business and IT executives from a broad range of industries told Telstra that COVID-19 had changed their organizations forever. Interesting regional disparities: 63% of European companies said they expect to close branches or reduce headquarters offices compared with just 40% of U.S. and North Asian respondents. And U.S. companies were more likely to than others to prioritize cost over revenue as their main digital transformation goal.

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