Adventure! Drama! Comedy! You won’t find any of those in the news that Walmart has expanded its third-party Web marketplace to include Shopify merchants. But it’s still a reminder of Walmart’s continued development as an Amazon alternative.
Attribution! I can deliver on that one. TV measurement company 605 has launched a new service to measure the impact of TV ads on consumer behavior. The solution connects viewership data on 21 million U.S. households with data on foot traffic, purchases, or other behaviors.
Targeting! Location-based marketing vendor GroundTruth has added Connected TV and desktop ad targeting, allowing marketers to reach people who visit particular locations when they’re somewhere else. This supplements GroundTruth’s core ability to reach those people on their mobile devices. Fun!
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