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June 18, 2020

D&B Enhances Its Account Based Marketing System

D&B Enhances Its Account Based Marketing System

Dun & Bradstreet

Maybe you knew that Dun & Bradstreet has a software product named Account Based Marketing and maybe you didn’t. Either way, you can probably guess what it does. And you may be interested to learn that they’ve just added a slew of enhancements, including a display advertising engine, omni-channel campaign orchestration, Web personalization, and account engagement analytics.

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9% of Marketing Jobs Will Vanish This Year: The CMO Survey

The CMO Survey

In the glass half empty or half full department, The CMO Survey from Duke Fuqua found that marketers expect an average 5% budget increase this year but an average 9% headcount reduction. Nearly one quarter (24%) don’t expect those jobs to return. Digital marketing spend will rise by 4% while traditional ad spend will drop by 5.3%.

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Digital Ad Spend Will Grow Sharply This Year: IAB Report

IAB

The IAB also asked marketers about their budgets. They found total ad spend in the second half of 2020 is expected to drop by 20% even though digital ad spending will rise by 13%. Connected TV, digital video, and social media are expected to grow the fastest.

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