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June 30, 2020

Tealium Releases Automated Predictive Models

Tealium Releases Automated Predictive Models

Tealium

Tealium announced general availability of its automated predictive feature, Predict ML, which it originally revealed last fall. The system can automatically build a model to predict any behavior tracked in the Tealium CDP. It also warns users if inadequate data is available to build a reliable model.

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Microsoft Tests Small Business Digital Marketing Center

Microsoft

Microsoft hasn’t quite released its Digital Marketing Center, which helps small businesses manage social postings, paid social, and paid search campaigns across Microsoft, Google, Facebook, Instagram, and Twitter. But it’s moving from very limited pilot to less limited pilot. The pilots are free although we don’t know pricing for the final product.

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More Big Advertisers Join Facebook Boycott

CNBC

Microsoft is also on the list of companies joining the #StopHateForProfit Facebook advertising boycott, along with HP, Ford, Honda, Unilever, BestBuy, Denny’s, Pepsi, Hersey, Clorox, and others. The coalition of civil rights organizations behind the boycott rejected adjustments offered by Facebook on Friday and listed demands for substantive changes in policies that foster extremism. Meanwhile, the Trump Administration illustrated its own commitment to free speech by suggesting that Facebook and other social platforms suppress messages from protesters. Oh, and Twitch temporarily suspended Trump while Reddit banned a hate-filled Trump support group. Busy day.

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