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August 4, 2020

Budgets Cut for 55% of Marketers During Pandemic

Budgets Cut for 55% of Marketers During Pandemic: Chief Marketer Survey

Chief Marketer

How badly have marketers been hit by the pandemic? More than half – 55% -- reported a budget cut, according to this Chief Marketer study. The marketing mix is also changing, with growth in social media, content marketing, influencer marketing, and email. Losers include search marketing, referrals, and, of course, live events.

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IBM and Influential Help Find Brand-Safe Influencers


Influencer marketing is particularly attractive in a social-media-dominated world, but it's hard to influencers who won’t misbehave. IBM and Influential are here to help with an AI-based solution that analyzes influencer posts to find who’s brand-safe. It also marries offline purchases with online behaviors to measure campaign results.

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CreatorIQ Raises $24 Million Series C for Influencer Marketing


CreatorIQ is another influencer marketing platform, combining influencer discover with workflows, brand safety, and measurement. They recently raised a $24 million Series C, bringing total funding to $41 million.

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Share: https://www.cdpinstitute.org/newsletter/Blog1240/08-04-20-Budgets-Cut-for-55-of-Marketers-During-Pandemic

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