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BALANCING TRADE AND TRUST

The commodification of data is accelerating at a dizzying pace as businesses move more services online. At the same time consumers clearly want -and are getting - more transparency and control. All here in this week's news.


              - Susan Raab, Editor

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Back to School Privacy Guide

Privacy Guidance as Schools Reopen

The Future of Privacy Forum (FPF), which informs educators on student privacy, has a new guide to help navigate U.S. privacy laws, FERPA, IDEA, and HIPAA, pertaining to disabilities. 

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China's Data Security Law

China's Sees New Data Strategy as a Key to Economic Growth

China traditionally viewed data in terms of security, but now sees it as a boon to economic growth and global competition. 

Its new draft Data Security Law may make it easier, particularly for big players to participate in the market.

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POPIA2.pngIT'S THE LAW

South Africa's Protection of Personal Information Act (POPIA) came fully into effect by Presidential proclamation as of July 1st. 

Because the act was signed into law seven years ago, many companies are already operating under accordance with it.  Those that have waited will need to do so by July 1, 2021.

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Google Analytics - graphic-1142957_1920.jpgGOOGLE GIVES MARKETERS NEW TOOLS TO CONTROL ITS DATA 

Google Analytics is giving marketers a lot more control over privacy and how much of their data is collected, retained and shared.

New privacy controls include accepting processing terms to comply with GDPR, CCPA and other regulations; disabling some or all data collection for Analytics properties; limiting data retention periods; anonymization of IP addresses; and, disabling or limiting ad personalization. 

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87% OF AMERICANS IN SURVEY VIEW DATA PRIVACY AS A HUMAN RIGHT 

A new KPMG survey indicates Americans are increasingly concerned about personal data. COVID-19 has increased public awareness of data collection. And, while many are willing to allow use for tracing and medical care, there's significant support for increased protection and legislation.

Key data concerns are potential theft of Social Security numbers, credit card information, and passwords. More than half don't trust a company ethics to collect, use or sell consumer data.           

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 ©2020 KPMG LLP
 
 
 
 

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