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PRIVACY AT HOME, WORK AND A GROCERY NEAR YOU

Now that our home and work lives are joined, what happens to data is all of our business. So look for a new tool set from Adobe, privacy-by-design in the grocery store, and cookie-tracking consent court cases in the EU. Plus, CDPI's new Privacy Library and our new blog piece on privacy at home and work. 


 - Susan Raab, Editor

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Adobe adds data governance to CDP

Adobe helps manage data compliance with addition of new Privacy Console

The latest Digital Economy Index from Adobe found a 55% growth in online spending since last July. To help businesses manage this data deluge, Adobe Real-Time CDP adds a suite of tools to classify data, set usage restrictions, and define use cases, so use is compliant with your data policies.

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PbD Coming to a Freezer Near You

Cooler Screens brings identity-blind marketing to frozen food aisle

Freezers rarely make headlines for privacy. But Cooler Screens, the largest digital media platform for retail point-of-sale, is using Privacy by Design to guarantee consumer privacy while still managing inventory and providing freezer door entertainment. Cool!

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IT'S THE LAW

Gibraltar-based virtual private network provider IVPN has published a comparison of data retention, copyright and censorship laws in, the US, UK, Germany, Hong Kong, France, Italy, Canada, Netherlands, Sweden, Iceland, Switzerland, Australia, Romania, and Spain. 

GLOBAL INDEX COMPARES CONSUMER TRUST ACROSS 41 COUNTRIES 

In another helpful overview, conducted by sampling nearly 400,000 Internet users age 16-64, GlobalWebIndex and Datum Future provide a global index of consumer sentiment about personal data use. Brazil, Mexico, Columbia, Spain, Portugal, and Malaysia topped the list for greatest concern; Sweden, Austria, Switzerland, Germany, Belgium, and South Korea expressed the least.

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ORACLE AND SALESFORCE FACE GDPR CLASS ACTIONS OVER COOKIE TRACKING

In two cases that litigants in the UK and the Netherlands believe could exceed €10BN in collective claims, the companies are being sued for use of third party cookies for ad tracking. The Dutch case, which was filed by The Privacy Collective, is the biggest in the Netherlands related to violation of GDPR. The UK case, which will be presented later this month, is in connection with GDPR and the UK's Privacy of Electronic Communications Regulation. 

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PRIVACY LIBRARY CASE STUDIES & TIPS

For more information on privacy marketing, visit CDP Institute's new Privacy Library, where you'll find case studies and tips from Informatica, Arm Treasure Data, DataEM, SAS, and Wunderman Thompson.

We also have published a new article, Privacy Tips at Home and at Work.

 

Share: https://www.cdpinstitute.org/newsletter/Blog1254/08-18-20-Privacy-Newsletter

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

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