Today’s theme, for no particular reason, is Data Professionals Behaving Badly. First we have news that 48% of IT organizations regularly release applications they know contain security flaws. See this blog post for a full-scale rant on the topic, quoting a half-dozen different surveys.
Next, let’s train our sights on Chief Data Officers. Two thirds (65%) told Informatica that data privacy and protection are a top performance metric, yet 53% don’t use privacy and protection tools and 40% don’t even track risk metrics. Bear in mind these are the same data people who have “you manage what you measure” tattooed in places you don't usually see.
Finally, SnapLogic reports IT leaders say the average company has connected just 49% of its 115 data sources. This isn’t entirely for lack of trying but it still means the average employee loses 4 hours per week resolving data issues and that 42% of processes which could be automated are still done manually. Biggest obstacles are legacy technology, complex data types, data siloes, and regulatory requirements.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.