That rasping sound you hear is me scraping the bottom of the news barrel, Dear Reader. Best I can offer today is an announcement from no-code integration platform SnapLogic of new enterprise automation capabilities including an AI-powered visual interface, prebuilt process automations, and quick-start features for data warehousing.
We can always find something about ad fraud. Here’s a DoubleVerify report that ad fraud on connected TV grew 161% from May 2019 to April 2020, reflecting fast growth of the medium and lagging anti-fraud technology. On the bright side, over-all ad fraud was down 35% and display ad viewability improved 9%. They also report that consumers like contextual ad targeting, a fairly fraud-safe approach that DoubleVerify happens to offer.
Continuing in our glass half empty/half full mode, Adobe found mixed reports from workers stuck at home: 32% said they were more productive and 23% said they were less productive than they were in the office. The remaining 45% saw no difference. The most missed features of office life were team collaboration and informal chats with co-workers. Bosses may be sad to learn the least missed was direct access to their supervisor.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.