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From DNA and XR to Domain Protection & Opt-Outs - all in a Week's Privacy

The uphill battle to detect threats and defend business and consumer privacy requires diligence on many fronts. The good news is that many companies and service providers are responding to the need for tools and services.

--Susan Raab, Editor


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New site helps consumers fight off spam, robo calls and ads

BIGtoken launches TotalOptOut 

BIGtoken, whose primary business is to give consumers ways to monetize their data by filling out surveys, doing social referrals, and watching ads for pay, has launched TotalOptOut. The new site helps consumers by bringing together links to such places as Oracle Opt-Out, YourAdChoices, and the National Do Not Call Phone Registry to block unwanted ads. 

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Facebook in legal fight for EU data 

Facebook sues the Irish Data Protection Commission

In an effort to fight losing EU data as a result of this summer's Schrems II ruling, Facebook's lawyers have applied to Irish judges for a judicial review. Facebook's hope is to have regulators take a modulated approach until a new more favorable solution can be reached.

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A bill called the "Genetic Information Privacy Act," has just passed both houses of the California legislature.

It is designed to extend beyond biometric areas already covered by the California Consumer Privacy Act (CCPA).

Among the provisions in this new legislation, companies will be required to: 1) provide consumers with more detail about collection and planned use of DNA data, 2) honor consent requests and destroy samples within a specified period, and 3) ensure protection against unauthorized access to or tampering with data. 

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XRSI unveils major framework to urgently address VR/AR privacy concerns 

Rapid growth of virtual and augmented reality technology that can collect massive biometric and other personal data is causing grave concern about implications for privacy and safety. XR Safety Initiative (XRSI), a global nonprofit, has just released the XRSI Privacy Framework, to serve as an ethical guide to managing this complex area and ensuring personal safety. More than half the 45-page document includes details on current regulation, such as GDPR, COPPA and FERPA that address this regionally, and it looks at broader implications. The intent is to deliver "easy-to-understand solutions," for use in business and education - and to press companies like Facebook to "use immersive technologies responsibly."  

XR refers to extended, immersive reality technologies; including VR, AR, MR (mixed reality) and CR (cinematic reality); which blend real, virtual and mechanized experiences and in doing so are capable of collecting minute details of a person's behavioral patterns, physical attributes, geolocation and conditioned responses.

The XRSI Framework is intended to serve as a "baseline ruleset" for ensuring human dignity and proactively managing the evolution of this area to maintain respect and preserve privacy. 

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Cybersquatting attacks surge against financial and e-commerce websites

Online sales are skyrocketing, but cyberattacks are too. Cybersquatting, in which minor changes are made to a domain or it is otherwise co-opted to gain access to consumer passwords or payment data, is a particular area of concern.

Key targets, according to Palo Alto Networks' Unit 42, have been Paypal, Apple, Netflix and LinkedIn. But small banks and other institutions are also a focus because they are viewed as less able to fend off attack. 


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TAG Brand Safety Seal offers global brand certification for consumer trust

Can consumers trust your brand? The Trustworthy Accountability Group (TAG) and the Brand Safety Institute (BSI) have just announced the TAG Brand Safety Certified Seal, a global certification program to vet brands that adhere to their Brand Safety Principles and minimize the risk of ad placement alongside inappropriate content. Further, they have said that direct buyers, sellers and/or intermediaries “must ensure that 100% of monetizable transactions are reviewed by one or more independently validated Content Verification services as defined in its digital advertising agreements.”

Why? Because brand trust is crucial, and a new survey, just released by TAG and BSI shows just how much. When asked if brands should take responsibility to prevent their products from appearing near offensive or objectionable content, buyers made it clear companies should or risk losing their loyalty. This included violent content, hate speech and pornography – plus, more than 87% of consumers said they’d reduce or stop buying a product if it was advertised in a place that allowed Neo-Nazi propaganda, terrorist training videos, or malware-infected ads.

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Privacy Software                                                                                

Customer Experience Matrix review: Osano Manages Cookie Consent and Access Requests  

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CDP Institute News:

New CDPI Slack channel -- Join us to talk about privacy and martech.

FirstHive CDPI blog article -- "CDPs Come to the Rescue of Marketers to Deal with CCPA"


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