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September 21, 2020

Ad Industry Group Offers Framework on Cookie-Free Media Measurement

Ad Industry Group Offers Framework on Cookie-Free Media Measurement

World Federation of Advertisers

The World Federation of Advertisers (WFA) has released a framework and technical paper detailing its proposed approach to ad measurement without third party cookies. The Federation represents ad industry associations around the world. They propose two complementary approaches, one using anonymized data and sampling across all channels and another tracking individuals when first party data can be had. No silver bullets.

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Cable Giants Partner with TVSquared for Digital Ad Measurement

TVSquared

Last May, Comcast NBCUniversal, Charter Communications, and ViacomCBS became co-owners of Blockgraph, a data platform for digital video ad targeting and measurement. They’ve just partnered with attribution platform TVSquared on a measurement solution that isn’t as comprehensive as the WFAs but is considerably closer to being available.

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Data.World Raises $26 Million for Open Data Catalog

Globe Newswire

Data.world, a collaborative open data community, has raised $26 million in venture funding, putting its total at $71.3 million. Data.world offers data owners an enterprise data catalog with features to simplify finding, governing, and querying information. It also offers low-cost access to thousands of open data sets.

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