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September 23, 2020

Salesforce Sets October Release for Long-Awaited CDP

Salesforce Sets October Release for Long-Awaited CDP

Salesforce

Salesforce has announced Digital 360, a combination of components from Marketing Cloud and Commerce Cloud plus new bits including its long-awaited CDP, named Customer 360 Audiences. General availability for Audiences is set for October.

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HubSpot Adds Enterprise Features to CRM

HubSpot

HubSpot had its own announcements today, most notably an upgrade to its Sales Hub CRM to include custom objects, improved sales reporting, and more advanced permissions management. These are table stakes for enterprise clients as HubSpot raises its sights beyond small business.

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MailChimp Offers AI-Based Help for Small Business Marketers

MailChimp

MailChimp is sticking with its small business base but adding more features to serve them better. Its latest expansion is Smart Platform, a slew of AI-powered features including product recommendations, predictive models, visual asset design, and email subject line advice.

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