October 17, 2016

PlaceIQ Takes Alibaba Funds, MaxPoint Uses CRM Data to Location Targeting, Marketers Are Not Main Users of Business Intelligence

PlaceIQ Announces Strategic Investment from Alibaba Group

PlaceIQ

PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced it has secured a strategic investment from Alibaba Group, the world’s largest online and mobile commerce company. The minority investment from Alibaba Group will help PlaceIQ scale its operations in order to meet accelerating market demand for its technology. ...

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MaxPoint Incorporates CRM Data Into Location Targeting

Ad Exchanger

MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all the first-party data they’ve collected.  To activate advertisers’ CRM data, MaxPoint developed Customer Catalyst, a product that matches brands’ CRM with data showing where customers live and shop....

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Report: Marketers Are Not Main Users of Business Intelligence

Looker

Marketers may think they are the main drivers behind business intelligence projects, but they really rank well behind operations, executive management, finance and even sales.  So says the latest Wisdom of Crowds® Business Intelligence Market Study from Dresner Advisory Services....

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