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September 28, 2020

Google Launches Tables for No-Code Development

Google Launches Tables for No-Code Development

Google

I’ve been kind of hoping that a citizen newsletter editor would take over some of my work here, but so far, no luck. Citizen developers are getting more support from Google, which has just released an Airtable-like system named, um, Tables. It lets non-programmers define processes, share data, and do other stuff that used to require a highly trained professional.

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Consumers and Brands Dive Into Immersive Content

Accenture

There are probably cool tools that let citizens create 3D, augmented reality, virtual reality, and other types of “immersive” content. Maybe Snapchat filters qualify. However it’s created, this Accenture survey finds that 61% of consumers say they’re more likely to buy from brands that offer immersive content and 64% of leading consumer brands are starting to build it. One dark cloud: 57% of consumers are concerned about how immersive tech uses their personal data.

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Quotient Targets In-Store Digital Ads Based on Individual Data

Quotient

Everyone’s favorite example of spooky personalization is the movie Minority Report, and particularly the mall scene where advertising posters talk to specific individuals. I though that had finally happened when I saw that Quotient was offering in-store digital ads targeted with “proprietary shopper intent data and exclusive shopper purchase data”. But it turns out they’re just analyzing that data and then targeting locations that are most likely to attract particular audiences, not individuals. So at least one dystopian nightmare hasn’t come true in 2020. Yet.

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