‘Tis the season for CDP announcements. Yesterday was Oracle’s turn and the theme was integration: they offered integrations with Sourcepoint and OneTrust privacy systems and tighter integration with Oracle’s own Eloqua, Data Management Platform, and Infinity streaming data collector. Also added: support for B2B data models and a universal data collection tag.
Social Native applies advanced analytics to match brands with social media content creators. They just bought Olapic, which helps brands source user-generated visual content. The combined firm will apply Social Native’s analytics to Olapic’s content collection. Makes sense.
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