Here’s a spoonful of CDP news to start your week: Lytics has added Predictive Audiences, a self-service interface to its existing tool for building lookalike models. Users just pick a target audience and the system builds a formula to find similar people.
Paris-based Sendinblue, an all-in-one digital marketing platform for small business, has closed a $160 million Series B, bringing its total funding to $198 million. The company claims $50 million revenue, 400 employees, and 180,000 users across 160 countries.
Martech financing in general has picked up since the first half of the year, according to LUMA Partner’s third quarter report. Deals are still lower than year except in the red-hot Direct-to-Consumer sector. Their recap of martech acquisitions includes the $35 million purchase of self-proclaimed CDP Retention Science by Web hosting company Endurance International group in July, which had slipped under our radar.
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