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October 16, 2020

D&B Launches Self-Service Data Quality Platform

D&B Launches Self-Service Data Quality Platform

Dun & Bradstreet

Dun & Bradstreet has launched a self-service data quality tool, D&B Connect. It cleans, matches, and enriches data within existing systems rather than pulling it into a separate CDP. They don’t call it “no-code master data management” but it must have been tempting.

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Phunware Adds CDP for Mobile Marketers

Phunware

Phunware gets style points for a friendly name but loses them immediately by calling itself a “fully-integrated enterprise cloud platform for mobile”, which tells you exactly nothing. Near as I can tell, they offer some combination of analytics, messaging, and ad sales. In any case, they’ve just added a CDP to the mix, pulling in data from many sources and organizing it for customer analytics and segmentation. Don’t get me started on “Multiscreen-as-a-Service”.

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Amplitude Offers Customer Journey Analysis

Amplitude

Amplitude calls itself a “product intelligence platform”, which seems to mean it’s selling customer behavior analytics to product managers. They’ve just introduced a customer journey analysis tool that tracks customer behavior on digital products and finds the events with the highest impact on results like dropping out or converting. Useful.

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Share: https://www.cdpinstitute.org/newsletter/Blog1322/10-16-20-D-B-Launches-Self-Service-Data-Quality-Platform

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