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November 5, 2020

CDP Penetration Reaches 63%: BlueVenn Survey

CDP Penetration Reaches 63%: BlueVenn Survey


How many companies have a CDP? The answer depends on who you ask and how they define it. In this survey for BlueVenn, 63% of respondents said they had one, up from 51% at the start of 2019. You can question the number but it does seem likely that penetration is growing. Another tidbit: 21% said they have integrated, omnichannel customer experience spanning all channels and the entire customer lifecycle. Plenty more here of interest.

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California Passes Proposition 24 to Expand Consumer Data Rights


We now put most of our privacy news in our separate privacy newsletter. But that won’t come out again until next week and I thought it worth reporting sooner that California Proposition 24, the California Privacy Rights Act (CPRA), passed in this week’s election. The law adds gives consumers greater control over personal data use, although some think it goes too far.

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CDP Institute Offers Online Use Case Generator

CDP Institute

We’re light on real news today, so I’ll sneak in an invitation to try the CDP Institute’s new Use Case Generator (beta version). It leads you through a structured set of questions and returns a detailed use case suitable for vendor selection, implementation planning, or framing. Give it a try and let us know what you think.

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